Enough Safety Ltd

eNO badge

Enough Safety Ltd (“eNOugh”)

Version 1.0

Effective date: 1 November 2026

Last updated: 28 October 2026

IMPORTANT: PLEASE READ BEFORE YOU BUY OR USE THE eNO BADGE

The eNO badge is a wearable personal safety device. It is an aid to your personal safety only. It is not a medical device, and it is not a substitute for your own care and judgement, for the emergency services, or for a monitored alarm or response service. It does not prevent, deter or stop crime or harm, and it cannot guarantee your safety.

You cannot use the eNO badge to call the emergency services directly. If you trigger an alert, by pressing the badge’s alert button or saying the word “enough”, or if its automated threat detection identifies a possible threat, the badge connects to an alarm receiving centre. A trained operator there assesses what the badge is sending and may escalate the matter to the emergency services. That escalation is not guaranteed. It depends on connectivity, on what the operator can see and hear, and on the operator's own judgement. In an emergency, or whenever you are at risk, you must still contact the emergency services yourself by calling 999 (or 112). See clause 5 (Emergency services and alarm receiving centres).

No one watches or listens to your eNO badge continuously. Monitoring starts only when you trigger an alert or the automated threat detection triggers. The badge may then live stream audio and video to the alarm receiving centre, subject to a working connection. The threat detection is automated, may not detect every risk, may treat harmless behaviour as a threat, and may not work at all if the battery, the device or its connectivity fails. See clause 5 (Emergency services and alarm receiving centres) and clause 6 (Threat detection and AI).

Clause 25 (Our responsibility to you) sets out the limits of our responsibility to you. Nothing in these Terms limits our liability for death or personal injury caused by our negligence, or for anything else we may not limit by law.

These points are explained in clauses 4 (What the eNO badge is), 5 (Emergency services and alarm receiving centres), 6 (Threat detection and AI) and 25 (Our responsibility to you), which form part of these Terms.

SECTION 1: ABOUT US AND THESE TERMS

1. Who we are and how to contact us

1.1 We are Enough Safety Ltd, a company registered in England and Wales under company number 14962884, whose registered office is at 30 Churchill Place, Canary Wharf, London E14 5RE. We trade as "eNOugh" and our product is the "eNO" badge (the "eNO badge"). In these terms we are called "we", "us" or "our".
1.2 These terms apply to your use of https://www.enobadge.com and any subdomain of it, to our mobile application for iOS and Android (the "app"), and to your purchase and use of the eNO badge, together with all content, tools, features and functionality made available through them (together, the "Service").
1.3 You can contact us by email at info@enoughsafety.com.
1.4 If we need to contact you, we will do so by email or by a message within the Service, using the contact details you gave us. It is your responsibility to keep those details up to date.

2. These terms, and other documents that apply

2.1 These are the terms (the "Terms") on which we sell the eNO badge to you and make the Service available to you, as the buyer, account holder and user ("you" or "your"). They form a legally binding contract between you and us. Please read them carefully and keep a copy. We recommend that you print or save a copy for future reference.
2.2 By creating an account or placing an order for an eNO badge, purchasing a Subscription or otherwise accessing or using the Service, you confirm that you accept these Terms and agree to comply with them. If you do not agree to these Terms, you must not buy the eNO badge or use the Service.
2.3 We draw your particular attention to:

(a) clause 4 (What the eNO badge is), which explains what the eNO badge and the Service are and, importantly, what they are not;
(b) clause 5 (Emergency services and alarm receiving centres), which explains that you cannot call the emergency services directly through the eNO badge, that any escalation happens only through an alarm receiving centre and is not guaranteed, and that we do not monitor you continuously;
(c) clause 6 (Threat detection and AI), which explains the limits of those features and that the analysis is carried out in our cloud;
(d) clause 20 (Automatic renewal), which explains that a Subscription renews automatically unless you cancel;
(e) clause 24 (App stores), which applies if you obtained the app through an app store; and
(f) clause 25 (Our responsibility to you), which sets out the limits of our responsibility to you.

2.4 The following documents also apply to your use of the Service and are incorporated into these Terms by reference: our Privacy Policy https://www.enobadge.com/privacy which explains how we collect and use your personal data (including data captured by the eNO badge); and our Cookie Policy. If there is any conflict between these Terms and either of those documents, these Terms prevail, except in relation to the processing of personal data, where the Privacy Policy prevails.
2.5 We may amend these Terms from time to time. Clause 27 (Changes to these Terms) explains when and how we may do so, and what you may do if you do not agree to a change.

3. Who may use the Service, and your account

3.1 You must be aged 18 or over and resident in Great Britain (England, Scotland and Wales) to buy an eNO badge or open an account. By ordering or registering, you confirm that you meet those requirements and that you have the legal capacity to enter into a binding contract.
3.2 Your account is personal to you. You must not share your login details, and you must not allow anyone else to use your account.
3.3 You must provide accurate and complete information when you order or register and keep it up to date. You are responsible for keeping your password confidential and for all activity carried out under your account. If you believe your account has been accessed without your authority, you must tell us promptly using the contact details in clause 1.3 (Contacting us).
3.4 We may ask you to verify your email address, telephone number or age before you can use all or part of the Service. If we reasonably believe that an account is held or used by a person who does not meet clause 3.1 (Who may use the Service), we may suspend or close it in accordance with clause 10 (Changes, suspension and termination).

SECTION 2: THE eNO BADGE AND THE APP: WHAT THEY DO, AND WHAT THEY DO NOT DO

4. The eNO badge and Service

4.1 The eNO badge is a wearable personal safety device. It uses a camera, a microphone, sensors, lights and a speaker, a rechargeable lithium-ion battery, Bluetooth and mobile (LTE / eSIM) connectivity, and an artificial intelligence model that runs in our cloud, together with the app, to help you feel safer and to support your own safety precautions. The badge is worn on your clothing and may be attached using the clip, lanyard, strong magnetic fastening or other accessory supplied with it or sold by us. The magnetic fastening uses strong magnets. Keep it away from pacemakers and other implanted medical devices, payment cards and anything else that magnets can damage or interfere with, and follow the safety information supplied with the badge.
4.2 The Service is made available for your own private, personal and non-commercial use only, unless we have agreed a separate written commercial licence with you.
4.3 Except as expressly stated in these Terms (see clauses 15 (Faulty badges), 23 (If something is wrong with the app) and 25.2 (Our responsibility to you)), the eNO badge and the Service do not guarantee your safety, do not guarantee that any harm will be prevented or deterred, do not guarantee that any escalation to an alarm receiving centre or to the emergency services will occur or will produce any particular outcome, do not guarantee any other particular result, and do not guarantee that they will be effective for you having regard to your own circumstances.
4.4 The eNO badge and the Service are not a medical, clinical, psychological, legal, security-guarding or other regulated professional service, and they are not personal protective equipment. Nothing in the Service is professional advice of any kind, and it is not a substitute for advice from, or the services of, a suitably qualified professional or the police.
4.5 The eNO badge is not a medical device and does not provide monitoring, diagnosis, or treatment of medical conditions.

5. Emergency services, alarm receiving centres and the limits of the eNO badge as a safety device

5.1 The eNO badge is an aid to your personal safety only. It does not prevent, deter or stop crime, violence or other harm, it cannot guarantee your safety, and it must not be relied on as your only means of staying safe.
5.2 You cannot use the eNO badge or the Service to contact the emergency services directly. The eNO badge gives you no facility by which you can directly call, message or summon the police, the ambulance service, the fire service, the coastguard or any other emergency service or public authority. Any alert you trigger with the badge goes to the ARC, as described in clause 5.3.
5.3 Escalation happens only through an alarm receiving centre. If you trigger an alert manually, by pressing the badge’s alert button or saying the word “enough”, or if the AI Features identify what they assess to be a possible threat, the eNO badge will attempt to open a connection to an alarm receiving centre operated by a third-party supplier we appoint (the “ARC”). That connection may include live streaming of audio and video from the badge, subject to battery, device and mobile network conditions. An operator at the ARC assesses what is received and, applying their own judgement and their own operating procedures, may escalate the matter to the emergency services or may take no further action. Neither we nor the ARC undertakes to escalate any particular incident, to escalate it within any particular time, or to achieve any particular outcome.
5.4 In an emergency, or whenever you or another person is at risk of harm, you must contact the emergency services yourself by calling 999 (or 112 from a mobile). You must do this whether or not the badge has escalated to the ARC and whether or not you believe that it has. If you are in danger and cannot speak, you can call 999 and use the Silent Solution system: listen to the operator and, if prompted from a mobile, press 55. If it is not an emergency, you can contact the police on 101, or NHS 111 for urgent health advice.
5.5 We are not an alarm receiving centre, a telecare provider, or a keyholding or response service, and we do not provide continuous monitoring. No person at the Company or at the ARC watches, listens to or monitors your badge, its camera or your surroundings in real time, except during an escalation under clause 5.3 and then only for as long as that escalation lasts. Outside an escalation, we do not undertake to observe, detect or respond to any risk, or incident. The ARC is an independent third-party supplier. We will use reasonable care and skill in selecting and managing it, but subject to clause 25.2 (Our responsibility to you) we are not responsible for an operator's assessment of any particular incident or for the response of the emergency services.
5.6 The threat-detection and alerting features of the eNO badge have limits. They may not detect every threat or dangerous situation; they may indicate a threat where there is none; a manual alert may not be recognised or transmitted; and any light, sound, recording, notification, escalation to the ARC or other response is a general safety feature only. We do not promise that any such response or escalation will occur, that it will occur in time, that anyone will see, hear or act on it, or that it will bring help.
5.7 Like any electronic device, the eNO badge depends on things that can fail or be unavailable, including battery charge, the device working correctly, Bluetooth, mobile (LTE / eSIM) network coverage and capacity in your location, and the availability of the ARC and its systems. Its features, including escalation to the ARC, may not work, or may not work fully, if any of these is missing, and mobile coverage is not available everywhere.
5.8 You are responsible for using the eNO badge sensibly and lawfully, for keeping it charged and in working order, and for continuing to take the safety precautions you would take without it. You must not use the eNO badge in a way that puts you or anyone else at greater risk, for example by confronting or provoking another person in reliance on the device. You must not stage, simulate or fake a threat or an emergency, and you must not do anything intended to deceive an ARC operator or the emergency services into believing that there is an emergency when there is not. Doing so diverts resources that other people may urgently need. If you do it, we may suspend or close your account and end your Subscription under clause 10 (Changes, suspension and termination), we may charge you the reasonable costs that we or the ARC incur as a result, and you may be reported to the police and prosecuted. Causing the wasteful employment of the police by giving a false report is a criminal offence. An accidental alert, for example pressing the alert button by mistake, is not a breach of these Terms and we will not charge you for it.

6. Threat-detection and artificial intelligence features

6.1 The eNO badge captures images, sound and sensor data and transmits them to our cloud, where an artificial intelligence model analyses them in near real time to assess whether behaviour captured by the device may be threatening (the “AI Features”). The AI Features support the badge's safety functions and determine, together with any alert you trigger manually, whether the badge escalates to the ARC under clause 5.3.
6.2 The AI Features are automated and are not reviewed by any person before they operate. Automated analysis of this kind has inherent limits: it may reach the wrong conclusion, it may miss a genuine threat, and it may treat harmless behaviour as a threat. The same situation may produce different results on different occasions.
6.3 You must not rely on the AI Features to keep you safe, to tell you whether a person or a situation is dangerous, to bring help, or in place of your own judgement and ordinary safety precautions.
6.4 We may improve, change, retrain, replace or withdraw the AI model and the AI Features in accordance with clause 10 (Changes, suspension and termination). How the eNO badge and the AI Features capture, transmit and process images, sound and other personal data, the steps we take to protect the privacy of you and of other people, what is shared with the ARC, and the choices you have, are explained in our Privacy Policy.

7. Your licence to use the app, and acceptable use

7.1 We grant you a personal, non-exclusive, non-transferable, revocable licence to install and use the app, and to access the Service, for your own private, non-commercial purposes for as long as you hold an account with an active Subscription. The app may be downloaded for free from the app store(s) but cannot be used without an active Subscription. If your Subscription ends or is suspended, this licence ends with it, except that you may continue to access the app for the limited purposes of managing your account, obtaining a copy of your data and taking out a new Subscription. All other rights are reserved.
7.2 You must not, and must not allow anyone else to:

(a) share your account, password or access with anyone else, or allow anyone else to use it;
(b) sell, resell, rent, lease, lend, sublicense or otherwise make the Service or your account available to any third party, except that you may resell or give away a badge you own as second-hand goods, provided you first remove it from your account and delete your data from it;
(c) copy, reproduce, publish, broadcast, stream, screen-record or otherwise distribute any part of the Service, except where this is a functional part of the Service or we offer an export feature;
(d) modify, adapt, translate, reverse engineer, decompile or disassemble any part of the Service or the eNO badge, or attempt to extract, copy or replicate the AI model or its software, except to the extent the law permits and you may not lawfully be prevented from doing so;
(e) introduce any virus or other harmful material, attempt to gain unauthorised access to the Service, its servers or any connected system, or interfere with its security, integrity, availability or performance;
(f) use any robot, scraper or other automated means to access the Service or to extract or bulk-collect data from it;
(g) use the eNO badge or the Service to harass, stalk, intimidate, record covertly where it is unlawful to do so, or otherwise infringe the rights of, or cause harm to, any other person; or
(h) deliberately use the eNO badge or the Service to stage, simulate or fake a threat or an emergency, or to trigger or attempt to trigger a response from an ARC operator, the emergency services or any other responder where there is no genuine cause to do so; or
(i) use the Service for any unlawful or fraudulent purpose, or in any way that could harm us, our staff, our suppliers, the ARC or other users.

7.3 Clause 7.2 and clause 5.8 (Emergency services and alarm receiving centres) together set out the acceptable use rules for the Service.
7.4 Where you breach the acceptable use rules we may, depending on how serious the breach is, warn you, suspend your access, suspend or terminate your Subscription, or close your account, in each case in accordance with clause 10.4 (Changes, suspension and termination).

8. Intellectual property

8.1 All intellectual property rights in the eNO badge and the Service, including the hardware design, software, AI model, content, text, images, designs, databases, trade marks and brand elements, belong to us or to our licensors. Buying an eNO badge gives you ownership of that physical unit only; nothing in these Terms transfers any intellectual property rights to you.
8.2 Our trade marks and logos, including "eNO", “eNOugh” and "Enough Safety", may not be used without our prior written consent.
8.3 If you send us suggestions, ideas or feedback about the eNO badge or the Service, we may use them without restriction, without payment and without any obligation to you. You are not obliged to send us feedback.
8.4 The Service may link to, or integrate with, third-party websites, applications, devices and services. Such external sites and services are not within our control and we are not responsible for their content, accuracy, security or availability. Your use of them is governed by their own terms.

9. Technical requirements, connectivity and availability

9.1 To use the connected features of the eNO badge you need a compatible mobile device meeting the minimum specifications shown in the applicable app store or at enobadge.com, the app, an active Subscription, and mobile and internet connectivity. You are responsible for your device, your connection and any data or network charges you incur that are not included in your Subscription. The eNO badge connects to our systems over a mobile network using an embedded SIM that we arrange and pay for. That connection carries only traffic between the badge and us. It is not an internet connection, it cannot be used for your own calls, messages or data, and it is not a service we supply to you separately from the Subscription.
9.2 We will use reasonable care and skill to keep the Service available, but we do not guarantee that it, the ARC, or the connectivity on which the eNO badge relies, will be available uninterrupted or free of error. Availability may be affected by maintenance, updates, mobile-network conditions, third-party failures and events outside our reasonable control. Clause 5.7 (Emergency services and alarm receiving centres) explains what this means for the badge.
9.3 From time to time we may issue updates to the app or to the badge’s firmware. Some updates are necessary for the Service to keep working properly and securely, including for your safety, and we may apply them automatically. If you choose not to install an update, or continue to use an unsupported version or operating system, parts of the Service may stop working.

10. Changes to the Service, suspension and termination by us

10.1 We may make minor changes to the Service to reflect changes in law or regulatory requirements and to make technical adjustments and improvements. These changes will not materially affect your use of the Service.
10.2 We may make more significant changes to the Service or to the features of the eNO badge. If we do, we will give you at least 30 days’ notice where we reasonably can, and you may then cancel and receive a refund of any sums paid in advance for the part of the Subscription period you will not receive.
10.3 We may withdraw a feature or the Service altogether. We will give you at least 30 days' notice and refund any sums paid in advance for the period after withdrawal. If withdrawal means the eNO badge will no longer work as described within twelve (12) months, your rights under clause 15 (Faulty badges) are not affected.
10.4 We may end this contract, or suspend or restrict your access, if you materially breach these Terms, if we are required to do so by law, or if payment due from you remains outstanding under clause 18.3 (Subscription price and payment). A breach of clause 7.2 or clause 5.8 (the acceptable use rules) is capable of being a material breach, and we will decide what action to take by reference to how serious the breach is. Where it is practicable and appropriate to do so, we will warn you first, give you an opportunity to put things right, and always tell you why. If we end the contract for this reason we will refund sums paid in advance for the unused period, less any amount you owe us under clause 5.8 (Emergency services and alarm receiving centres).
10.5 We may suspend access temporarily to deal with technical problems, to make updates, or where we reasonably suspect unauthorised or unlawful use of your account. We will give notice where we reasonably can, and if a suspension lasts longer than 14 days we will make a proportionate adjustment to your next payment.
10.6 You may stop using the Service and close your account at any time. Closing your account does not by itself cancel a Subscription bought through an app store, because that store, and not we, takes the payment. We will tell you this when you close your account and will show you where to cancel in your store account: see clause 24 (App stores).
10.7 We are not responsible for any failure or delay in performing our obligations caused by an event outside our reasonable control, provided we take reasonable steps to minimise its effect. If such an event continues for more than 30 days, you may cancel and receive a proportionate refund for any period or product paid for but not received.

SECTION 3: BUYING AN eNO BADGE

11. Placing an order for an eNO badge

11.1 You can order an eNO badge through https://www.enobadge.com/ or through the mobile apps. These Terms apply to your order, together with the product description, price and delivery information shown at the point of sale.
11.2 To buy an eNO badge you must meet clause 3.1 (Who may use the Service), and you must give a delivery address in Great Britain.
11.3 Please check your order carefully before you place it. You can correct any input errors using the basket and checkout screens before you pay. The button you use to place your order will make clear that placing the order carries an obligation to pay.
11.4 An order placed via the website or app is subject to email confirmation and acceptance by eNough. Our acceptance of your order takes place when we send you an email confirming it, and a contract for the badge then comes into existence between you and us. If we cannot accept your order we will tell you and, if we have already taken payment, we will refund it in full without undue delay and in any event within 14 days; this might be because the badge is out of stock, because we cannot authorise your payment, because there was an error in the price or description, or because you do not meet clause 3.1 (Who may use the Service) or clause 11.2 (Placing an order).
11.5 We will give your order a number and tell you what it is. Please quote it when you contact us about your order.
11.6 Before you place your order we will give you the pre-contract information required by law, including cancellation and required information in relation to subscriptions.

12. Price of the badge, and payment

12.1 The price of the eNO badge is the price shown at the point of sale. Prices are in pounds sterling and include VAT at the applicable rate. The total price payable, including any delivery charge, is shown to you before you place your order.
12.2 Unless we tell you otherwise at checkout, the price of the badge includes standard delivery to an address in Great Britain.
12.3 We take reasonable care to ensure prices are correct. If we discover that the price of a badge you have ordered is wrong, we will contact you before we accept your order and will let you choose whether to continue at the correct price or cancel and receive a full refund of anything you have paid. If the pricing error is obvious and you could reasonably have recognised it as an error, we do not have to supply the badge at the incorrect price.
12.4 You can pay by the payment methods shown at checkout. We take payment for the badge, and for any delivery charge, in full when you place your order. Taking payment does not mean that we have accepted your order (see clause 11.4). We do not charge any fee for paying by consumer debit or credit card. Payments are processed by our payment provider, and we do not store your full card details. When you place your order, we will ask your permission to save your card details securely with our payment provider, so that they can be used for your Subscription once it begins (see clause 18.2). Nothing is charged to your saved card for the Subscription until your free trial has ended.

13. Delivery, and when the badge becomes your responsibility

13.1 We deliver to addresses in Great Britain. The delivery options, costs and estimated delivery dates or timescales are those shown on our website and at checkout when you place your order.
13.2 We will deliver the badge to the address you gave us without undue delay, and in any event within 30 days after the day we accept your order, unless a different delivery date or period is shown on our website or at checkout when you place your order, in which case that date or period applies instead of the 30-day period.
13.3 If we do not deliver the badge by the date or within the period that applies to your order, you may ask us to deliver it within a further reasonable period that you specify, and if we do not, you may end the contract and receive a refund, including delivery charges.
13.4 If our supply of the badge is delayed by an event outside our reasonable control, we will contact you as soon as possible and take steps to minimise the delay. Provided we do this, we are not responsible for delay caused by the event but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any badge you have paid for but not received.
13.5 The badge is your responsibility from the time it is delivered to the address you gave us, or to a person you nominated to take delivery (other than the carrier). Ownership of the badge passes to you on the later of delivery and our receiving payment in full.
13.6 If, after a failed delivery, you do not rearrange delivery or collect the badge, we may contact you for instructions; we may charge the reasonable costs of storage and further delivery, or, if we cannot reach you, end the contract and treat clause 14 as if you had cancelled.
13.7 The eNO badge contains a rechargeable lithium-ion battery. Your use of the badge is subject to the safety information supplied with it, which you should read and follow, in particular the instructions on charging, storage and disposal.

14. Your 30-day right to change your mind about a badge

14.1 You may change your mind and cancel your purchase of a badge within 30 days, without giving any reason. This is separate from, and in addition to, your rights if a badge is faulty (clause 15 (Faulty badges)).
14.2 The 30-day period ends at the end of the day 30 days after the day on which you, or a person you nominated (other than the carrier), receives the badge. You may also cancel at any time after you place your order and before you receive the badge. Where you ordered more than one badge in a single order for delivery on separate days, the period ends 30 days after the day you receive the last badge.
14.3 To cancel, tell us clearly that you have decided to cancel before the period ends. You can email us at info@enoughsafety.com, write to us at the address in clause 1.1 (Contacting us), or complete and return the model cancellation form in Schedule 1 (you do not have to use it). The deadline is met if you send your message before the period expires.
14.4 If you cancel under this clause 14, you must return the badge to us without undue delay, and in any event within 14 days of telling us you wish to cancel. You can return it by posting it to the returns address we give you or using the returns label we provide. You are responsible for the cost of returning the badge, unless the badge is faulty or we agree otherwise.
14.5 We will refund the price you paid for the badge, together with the standard delivery cost (but not any extra you paid for a faster or non-standard delivery option). We may reduce your refund to reflect any loss in the value of the badge caused by your handling it more than was necessary to establish its nature, characteristics and how it works, in the way you might be allowed to in a shop. This deduction is permitted by regulation 34(9) of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
14.6 We will make the refund using the same means of payment you used, without undue delay and no later than 14 days after the day we receive the badge back from you or (if earlier) 14 days after the day you provide evidence that you have sent it back. We may withhold the refund until we have received the badge or such evidence.
14.7 Your separate right to change your mind about a Subscription is dealt with in clause 19 (Changing your mind about a Subscription).

15. Faulty badges, returns and refunds

15.1 We will supply a badge that conforms to the contract and ensure that the eNO badge is of satisfactory quality, fit for any particular purpose you made known to us, and as described. This is in addition to your right to change your mind under clause 14 (Changing your mind about a badge).
15.2 To exercise your rights, please contact us at info@enoughsafety.com with your order number and details of the problem. We will tell you how to return the badge. You will not have to pay the cost of returning a faulty badge, and we will refund any reasonable return postage you incur.
15.3 Where a refund is due for a faulty badge, we will refund the price and any delivery and return costs due, using the same means of payment you used, without undue delay and in any event within 14 days of agreeing that a refund is due.
15.4 The badge may come with a manufacturer’s guarantee. Any such guarantee is in addition to, and does not affect, your legal rights.

SECTION 4: SUBSCRIPTIONS AND IN-APP PAYMENTS

16. Subscription plans

16.1 The eNO badge and the app require a paid subscription (a “Subscription”). Without an active Subscription the app cannot be used, and the badge's connected features, including its mobile connectivity, live streaming, escalation to the ARC and the AI Features, will not work. The features included, the price, the billing period and any minimum term are those shown to you at the point of purchase. Your Subscription is a separate contract from your purchase of the badge. Unless the law provides otherwise, ending or cancelling your Subscription does not cancel your purchase of the badge, which is dealt with in Section 3.
16.2 Before you are bound we will give you, clearly and in good time, the pre-contract information required by law, including that payments will recur, how often they will be taken, the amount of each payment, the equivalent monthly cost, the minimum total amount payable, when we will send you reminder notices and how to cancel. We will show you this key information together, and separately from these Terms, on the screen where you start your Subscription. The button you use to start your Subscription will make clear that doing so carries an obligation to pay, and you will be asked to acknowledge that obligation.
16.3 The Subscription contract comes into existence when you activate your eNO badge and set up your Subscription in the app (“activation”), and we confirm by email or in-app message that your Subscription is active. Buying a badge, or giving us your payment details when you do so, does not start your Subscription, and we will not charge you for a Subscription unless and until it has been activated and any free trial under clause 17 (Free trials and introductory offers) has ended. If we cannot accept your order, for example because payment is declined, because of a pricing or description error, or because you do not meet clause 3.1 (Who may use the Service), we will tell you and will not charge you. We will confirm the contract, including these Terms and the cancellation information in clause 19 (Changing your mind about a Subscription), on a durable medium no later than when the Subscription first becomes available to you.
16.4 If you subscribe through an app store, clause 24 (App stores) applies and payment, renewal and refunds are handled by that store.

17. Free trials and introductory offers

17.1 We may offer a free trial of a Subscription (for example, a free 30-day trial starting on the day of activation), or access at an introductory or discounted rate, for a period we tell you about before it begins (a “concessionary period”). A concessionary period starts on activation, not on the day you buy the badge. We may ask for your payment details when you buy the badge or when a trial begins, but we will not take any payment for the Subscription during a free trial. Unless you cancel before a free trial ends, your Subscription will continue as a paid Subscription at the recurring fee shown to you at the point of purchase.
17.2 Before the first payment for which you become liable at the end of a concessionary period we will send you a reminder by email, between fourteen (14) and seven (7) days before that payment, telling you the date the concessionary period ends, the amount we will charge, the date of that charge and how to cancel, including a direct link to the cancellation screen. You may cancel at any time during a concessionary period, without giving a reason and without charge, using the methods in clause 22 (Cancelling your Subscription), and you will keep access until it ends. A renewal cooling-off period under clause 21 (Renewal cooling-off) applies when the Subscription converts to a paid one.

18. Subscription price and payment

18.1 Prices are shown in pounds sterling and include VAT at the applicable rate. The price shown at the point of purchase is the total price payable for the billing period, including VAT and any compulsory charges. We do not charge any fee for paying by consumer debit or credit card.
18.2 By subscribing you authorise us, and our payment provider, to take recurring payments in advance from your chosen payment method on each billing date until you cancel. Your billing date is the date on which your paid Subscription began (where you had a free trial, the day after the trial ended); where that date does not exist in a given month, we will take payment on the last day of that month. You must keep your payment details current. If you allowed us to save your card when you bought your badge, we will use that card for your Subscription payments unless you give us a different payment method. You can ask us to remove your saved card at any time, but you will then need to give us another payment method to keep your Subscription active. If you cancel your purchase of the badge before activation, we will ask our payment provider to delete your saved card details.
18.3 If a payment fails, we will notify you and may re-attempt it up to three times within 30 days. If payment remains outstanding after 30 days we may suspend your access under clause 10.4 (Changes, suspension and termination), and we will always tell you before we do so.
18.4 We will give you at least 30 days' notice in writing of any change in our Subscription prices. A change will take effect only from your next renewal date, and you may cancel before it takes effect, in which case you will not pay the increased price. We will never increase the price of a period you have already paid for.

19. Your 14-day right to change your mind about a Subscription

19.1 As a consumer, you have a legal right to cancel a Subscription within 14 days without giving any reason. The cancellation period ends 14 days after the day on which the Subscription contract was concluded.
19.2 So that your badge works from the moment you set it up, we begin supplying the Subscription on activation. When you activate your badge we ask you to request that expressly, and we confirm it to you in writing. If you then cancel within the 14 days, we may charge you an amount in proportion to the period for which the Subscription was supplied before you told us, however if you cancel within the 14 days while you are still in a free trial, there is nothing to pay. If you prefer, you can ask us to hold supply until the 14 days have expired, in which case the connected features of the badge will not work until then. Clause 21 (Renewal cooling-off) is not affected and cannot be waived.
19.3 To cancel, tell us clearly that you have decided to do so before the period expires. You can email info@enoughsafety.com, use the in-app cancellation function, write to us at the address in clause 1.1 (Contacting us), or use the model cancellation form in Schedule 1 (its use is not obligatory). The deadline is met if you send your communication before the period expires. If you bought your Subscription through an app store, you must also cancel it through your account with that store, because that store takes the payment. We will help you find the right setting, but we cannot cancel a store-billed Subscription for you: see clause 24 (App stores).
19.4 If you cancel under this clause 19 we will refund all payments received for the cancelled Subscription, less any proportionate deduction for a service element supplied at your request before you told us you wished to cancel, without undue delay and in any event within 14 days of the day we are told of your decision, using the same means of payment you used and without any fee. This right is in addition to, and does not affect, your rights in clause 23 (If something is wrong with the app) and your right to cancel at any time under clause 22 (Cancelling your Subscription).

20. Automatic renewal and reminder notices

20.1 Unless you cancel, your Subscription will renew automatically at the end of each billing period, for a further period of the same length, at the price then in force. We will take payment on the renewal date using your stored payment method.
20.2 We will send you a reminder notice, by email, between fourteen (14) and seven (7) days before each renewal payment for which one is required, so that you have a genuine opportunity to decide and to act. For a Subscription billed monthly, this means a reminder at least once every six months. For a Subscription with a billing period of 12 months or more, we will also send an earlier reminder before each renewal.

21. Renewal cooling-off

21.1 You may also cancel, without giving a reason, during a renewal cooling-off period of 14 days beginning on the day after the day on which a relevant renewal occurs. A renewal cooling-off period applies on the first renewal payment for which you become liable after a concessionary period ends, and on any renewal where the next renewal payment would not fall due within 12 months (for example on the renewal of an annual Subscription) or where the contract continues without any further payment falling due. On the first day of each such period, or as soon as reasonably practicable afterwards, we will give you a cooling-off notice, separately from any other information, confirming that the contract is continuing, that you may cancel, when the period begins and ends, how to cancel and what refund you will receive.
21.2 No penalty or charge of any kind will be imposed on you for cancelling during the initial cooling-off period or any renewal cooling-off period. You will receive a full refund if supply has not begun, and a refund proportionate to the part of the period that remains if it has, paid within 14 days of your telling us. The right to cancel during a renewal cooling-off period cannot be waived.

22. Cancelling your Subscription at any other time

22.1 Separately from clauses 19 (Changing your mind about a Subscription) and 21 (Renewal cooling-off), you may cancel your Subscription at any time, for any reason or none, without penalty and without having to give a reason. To cancel, use whichever you prefer: the cancellation function in your account settings or within the app; email to info@enoughsafety.com; or writing to us at the address in clause 1.1 (Contacting us). If you subscribed through an app store, you must cancel renewal through your account with that store: see clause 24 (App stores). If you started your Subscription online or in the app, you can always cancel it online or in the app. We will not require you to give a reason or complete a feedback form, and any offer we make when you cancel will not delay your cancellation.
22.2 We will acknowledge your cancellation by email, confirming the date on which your access ends and that no further payments will be taken. Where you cancel using the cancellation function in the app or in your account settings, we will send that acknowledgement within 24 hours; otherwise we will send it within three working days, starting with the day after we receive your request.
22.3 Unless clause 10 (Changes, suspension and termination), 19 (Changing your mind about a Subscription), 21 (Renewal cooling-off) or 23 (If something is wrong with the app) applies, cancellation takes effect at the end of the period you have already paid for. You keep access until that date, we will not take any further payment, and we do not refund any part of a period you have already paid for. We do not charge any cancellation, administration or exit fee. When your Subscription ends you will lose access to the app and to the connected features of the eNO badge (clause 16.1 (Subscription plans)). We will keep or delete your personal data in accordance with our Privacy Policy.

23. If something is wrong with the app or a digital or connectivity service

23.1 If digital content we supply does not conform, you are entitled to ask us to repair or replace it and, if that is impossible or we do not do it within a reasonable time and without significant inconvenience to you, to a price reduction, which may be a full refund. If a service element is not carried out with reasonable care and skill, you are entitled to ask us to perform it again or, where that is impossible or not done within a reasonable time, to a price reduction. Please contact us at info@enoughsafety.com. We will aim to put things right within 30 days of your request and will pay any refund or price reduction within 14 days of our agreeing that it is due, using the same means of payment you used.

SECTION 5: DISTRIBUTION THROUGH AN APP STORE

24. If you obtained the app through an app store

24.1 If you download the app from, or subscribe through, the Apple App Store, Google Play or another app store (each a "Store"), these Terms apply to you in addition to that Store’s own terms and usage rules, which you should read. If there is a conflict between these Terms and the Store’s terms in relation to your use of the app, the Store’s terms prevail to the extent of the conflict, but only as between you and the Store.
24.2 Where you purchase a Subscription through a Store, the purchase is processed and billed by that Store. In that case you must manage and cancel your Subscription, and seek any refund, through your account with that Store in the first instance. We cannot cancel it for you, although we will tell you where the cancellation setting is and will help you find it. Cancelling with us alone will not stop the Store taking further payments. Your statutory rights against us are unaffected.
24.3 This contract is between you and us, not the Store. We, and not the Store, are responsible for the Service and its content. The Store has no obligation to provide any maintenance or support for the Service.
24.4 The Store is not responsible for addressing any claim you or a third party may have relating to the Service, including product liability claims, any claim that the Service fails to conform to any legal or regulatory requirement, and claims under consumer protection, privacy or similar legislation. Any claim in respect of the Service should be directed to us using the contact details in clause 1.3 (Contacting us).
24.5 Apple Inc. and its subsidiaries are third-party beneficiaries of these Terms in respect of your use of the app obtained through the Apple App Store, and Apple has the right to enforce these Terms against you as such. Google LLC and its affiliates are third-party beneficiaries of these Terms in respect of your use of the app obtained through Google Play, and Google has the right to enforce these Terms against you as such. Clause 30.2 (Other important terms) is subject to this clause.

SECTION 6: LIABILITY, DATA AND GENERAL TERMS

25. Our responsibility for loss or damage

25.1 If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or of our failing to use reasonable care and skill. Loss or damage is foreseeable if either it is obvious that it will happen or, at the time the contract was made, both we and you knew it might happen.
25.2 We do not exclude or limit our liability to you in any way where it would be unlawful to do so. This includes our liability for:

(a) death or personal injury caused by our negligence, or the negligence of our employees, agents or subcontractors;
(b) fraud or fraudulent misrepresentation;
(c) breach of your legal rights in relation to the badge (satisfactory quality, fitness for purpose and description) and, in relation to digital content and services, the terms implied by the Consumer Rights Act 2015; and
(d) defective products under the Consumer Protection Act 1987.

25.3 Please read Section 2, which explains what the eNO badge and the Service are, and what they are not. Subject always to clause 25.2, and because the eNO badge is an aid to your safety and not a guarantee of it, we are not responsible for:

(a) harm caused by another person, including any assailant, attacker or other third party;
(b) any loss arising due to reliance on the eNO badge in circumstances where these Terms have specified its limitations, under clauses 4 (What the eNO badge is), 5 (Emergency services and alarm receiving centres) and 6 (Threat detection and AI);
(c) any loss arising because a feature did not work, or did not work in time, as a result of the battery, device, Bluetooth, mobile-network or ARC availability conditions described in Section 2, except to the extent this results from our failure to use reasonable care and skill, or from a breach of the terms implied by law;
(d) the acts and omissions of any third party outside our control, including the response or non-response of the emergency services, any Store and any third-party website, application, device or service;
(e) an alarm receiving centre operator's assessment of a particular incident, where that assessment is made honestly and with reasonable care and skill; or
(f) business losses: we supply the eNO badge and the Service for domestic and private use only. If you use them for any commercial or business purpose we will have no liability to you for loss of profit, loss of business, business interruption or loss of business opportunity.

25.4 Subject always to clause 25.2, and without affecting your statutory rights, our total liability to you for all other claims arising under or in connection with these Terms in any 12-month period is limited to the greater of (a) the total amount you paid us in that period and (b) £25,000.
25.5 Nothing in these Terms affects your statutory rights as a consumer.

26. Privacy and your personal data

26.1 We process your personal data in accordance with our Privacy Policy https://www.enobadge.com/privacy, which explains what we collect (including images, sound and other data captured by the eNO badge), why, who we share it with, how long we keep it and the rights you have.
26.2 The eNO badge captures images and other data from its surroundings, which may include other people, and transmits them to our cloud for analysis. Our Privacy Policy explains how this works, the steps we take (such as encryption in transit, obscuring of images, restricting access to escalations and limiting retention), what is shared with the ARC during an escalation, the lawful basis for the processing, and your own responsibilities when you use the badge around other people.
26.3 If information available to us gives rise to a serious concern about a risk of serious harm to you, to a child or to a vulnerable adult, we may, acting in good faith and where we consider it necessary, share relevant information with the emergency services or another appropriate authority. Any such sharing will be carried out in accordance with our Privacy Policy and data protection law. This does not make the Service a continuous monitoring or emergency-response service: clause 5 (Emergency services and alarm receiving centres) still applies.

27. Changes to these Terms

27.1 We may amend these Terms: to reflect a change in law or regulatory requirements; to reflect a change in the eNO badge, the Service, or the technology or systems we use; to reflect a change in our costs or commercial arrangements; or to correct an error or improve clarity.
27.2 We will give you at least 30 days’ notice, by email and by a notice within the Service, of any change that materially affects your rights or obligations. The notice will explain what is changing and when it takes effect.
27.3 If you do not accept a change, you may cancel before it takes effect, and we will refund any sums you have paid in advance for the part of the Subscription period, or for any product, you will not receive. If you continue to use the Service after the change takes effect, the amended Terms will apply.
27.4 Minor changes that do not materially affect you, and changes required immediately by law, may take effect without advance notice. We will tell you when we make them. We will keep previous versions of these Terms available on our website and will tell you the date of the version that applies to you.

28. Accessibility

28.1 We aim to meet the Web Content Accessibility Guidelines 2.2 at Level AA across the Service.
28.2 If you have a disability and need a reasonable adjustment in order to use the Service, the eNO badge or to contact us, please tell us at info@enoughsafety.com and we will do what we reasonably can to help.

29. Complaints and disputes

29.1 If you are unhappy with any aspect of the eNO badge or the Service, please tell us first at info@enoughsafety.com. We will acknowledge your complaint within five business days and aim to resolve it within 30 days.

30. Other important terms

30.1 We may transfer our rights and obligations under these Terms to another organisation, for example on a sale of our business. We will tell you in writing if we do, and we will ensure the transfer does not affect your rights. If you do not wish to continue, you may cancel and we will refund sums paid in advance for any unexpired period or undelivered product. You may transfer your rights under these Terms only with our written agreement.
30.2 This contract is between you and us. No other person has any right to enforce any of its terms, except as provided in clause 24.5 (App stores).
30.3 Each of these clauses operates separately. If any court or relevant authority decides that any of them is unlawful or unenforceable, the remaining clauses will remain in full force.
30.4 If we delay in enforcing any of these Terms, or do not insist that you perform an obligation, that will not prevent us from doing so later.
30.5 Notices to us must be sent to the email address in clause 1.3 (Contacting us) or by post to the address in clause 1.1 (Contacting us). Notices to you will be sent to the email address on your account and are treated as received when sent, unless we receive a delivery-failure message.
30.6 These Terms are governed by the law of England and Wales, and you may bring proceedings in the courts of England and Wales. If you live in Scotland you may also bring proceedings in the Scottish courts, and if you live in Northern Ireland you may also bring proceedings in the Northern Irish courts. Nothing in these Terms deprives you of the protection of any mandatory consumer law of the part of the United Kingdom in which you live.

Schedule 1: Model cancellation form

(Complete and return this form only if you wish to cancel within the period that applies (30 days for a badge, 14 days for a Subscription): see clause 14 (Changing your mind about a badge) for a badge and clause 19 (Changing your mind about a Subscription) for a Subscription.)

To: Enough Safety Ltd, 30 Churchill Place, Canary Wharf, London E14 5RE, info@enoughsafety.com.

I/We [*] hereby give notice that I/We [*] cancel my/our [*] contract for the sale of the following: [the eNO badge] / [my eNO badge Subscription (monthly / annual / other)].

Ordered on / received on [*]: ____________________

Name of consumer(s): ____________________

Address of consumer(s): ____________________

Email address associated with the account: ____________________

Order number (if known): ____________________

Signature of consumer(s) (only if this form is notified on paper): ____________________

Date: ____________________

[*] Delete as appropriate.

Company Number: 14962884

30 Churchill Place, London E14 5RE

Name	Set by	What it does	How long
CookieConsent	Cookiebot (Usercentrics A/S)	Records your cookie choice so we do not ask again on every page	12 months
Hosting and delivery	Vercel Inc.	Serves the pages, balances load and protects the site. Set only where needed to deliver a page	Session
__stripe_mid	Stripe	Helps prevent fraud when you pay for an order on our site	1 year
__stripe_sid	Stripe	Helps prevent fraud during a single visit in which you pay	30 minutes

Name	Set by	What it does	How long
_clck	Microsoft Clarity	Identifies a returning browser so that repeat visits are counted once	1 year
_clsk	Microsoft Clarity	Links the pages you view into a single visit	1 day
_ga	Google Analytics	Distinguishes one browser from another so that visits are counted correctly	2 years
_ga_[container ID]	Google Analytics	Keeps track of the current visit and the pages viewed in it	2 years
_cltk	Microsoft Clarity	Held in session storage, not a cookie. Identifies the current visit	Until the tab is closed
sentryReplaySession	Sentry	Held in session storage, not a cookie. Links diagnostic information to the visit in which a fault occurred	Until the tab is closed

__kla_id	Klaviyo	Links your visits to our site with our emails to you, if you have signed up to them	2 years
eno_purchase_[order reference]	Enough Safety Ltd	Held in your browser. Records that an order has already been reported to our advertising tools, so that it is not counted twice	Until you clear your browser storage

What we collect	Why we use it	Our lawful basis
Your name, email address, phone number, and delivery and billing addresses	To process and deliver your order, send you order updates, and deal with any questions, cancellations or refunds	To perform our contract with you
Payment details	To take payment for your order. If you allow us, your card is saved securely with our payment provider, Stripe, so it can be used for your subscription once it starts	To perform our contract with you
Order details (what you ordered, price paid, dates, delivery status and any refunds)	To manage your order and keep accounting and tax records	To perform our contract with you To comply with our legal obligations
Your confirmation that you are aged 18 or over and live in Great Britain	To check you can buy the eNO badge	To perform our contract with you
Your email address, if you tick the marketing box	To send you news and offers about eNO	Your consent

the world's first mini AIbodyguard for personal safety

a safety companion that gives you peace of mind when walking alone at night, commuting late, solo traveling & morethe eNO badge uses real-time AI to
autonomously detect and respond
to threats without relying on
human reaction.

AI threat detection

automatic emergency response

alerts to friends and family

you stay in control

automatic journey notifications

the mission

meet the minds
behind eNO

the voices helping
shape a safer future

where you might have
have heard about us

real stories
real peace of mind

order your badge today

events

announcements

careers

everything you need to know

videos

the world's first mini AIbodyguard for personal safety

a safety companion that gives you peace of mind when walking alone at night, commuting late, solo traveling & morethe eNO badge uses real-time AI toautonomously detect and respondto threats without relying onhuman reaction.

AI threat detection

automatic emergency response

alerts to friends and family

you stay in control

automatic journey notifications

the mission

meet the mindsbehind eNO

order your badge today

inside eNO

events

announcements

careers

About eNO

Getting started

Using the badge: journeys

Alerts: what happens in an emergency

The monitoring centre and the police

Recording and your data

Privacy and GDPR

Battery and charging

Wearing the badge and hardware

Support

a safety companion that gives you peace of mind when walking alone at night, commuting late, solo traveling & morethe eNO badge uses real-time AI to
autonomously detect and respond
to threats without relying on
human reaction.

meet the minds
behind eNO